Alex Morgan — Product Design

Articles

Articles project preview
Early wireframes and user flows

Background

My Approach

Discovery

Ran contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 35% reduction in support volume.

Articles

Shipping quality design requires collaboration and iteration. I've learned that . The implications matter for teams and organizations.

The Thing

Whether you're building your product, this mindset resonates.